The Grand Lady

Project Summary

Worked closely with the team at the The Grand Lady, an event venue situated beyond Austin, Texas, to restructure their website and elevate it's overall aesthetic.

Focused specifically on extending The Grand Lady's brand beyond documentation and into practical application and meaningful, polished experiences.

Tools

Figma

Miro

Adobe Photoshop

Audit

Collaborated with the client via Miro to create a map of the existing website pages and their respective capabilities, noting areas for improvement along the way.

New Site Architecture

Redesigned site architecture based on client feedback and created a color code that distinguished net-new pages from existing experiences in order to better understand the timeline and effort required to complete the full re-design.

Mood Boards

To solidify the website's overall feel and get a deeper understanding of client preferences, I created three distinctive mood boards that organized existing Grand Lady photography into specific styles and paired them alongside complimentary fonts and color schemes.