@klake
I am an intuitive, highly organized UX designer inspired by using data to drive better experiences and driven by the details.
How I design
- Create intentional experiences through thoughtful prioritization
- Build experiences users enjoy returning to
- Transform complexity into guided experiences
- Create memorable experiences through meaningful storytelling
- Balance the "big picture" alongside the important details
- Keep user sentiment at the forefront of my creative process
Resume
work experience
work experience
Sr. Lead UX Designer
Mar. 2025 – Present
GoDaddy
- Shaped the end-to-end customer experience across GoDaddy’s Marketing ecosystem, mentoring designers and aligning experiences across multiple product areas.
- Led end-to-end UX strategy, design, and validation for GoDaddy’s Agentic Marketing Vision, creating a shared roadmap for how AI could proactively support customers throughout their marketing journey.
- Expanded GoDaddy’s AI Marketing Assistant from delivering marketing recommendations to helping customers actively execute on their marketing strategy.
- Leveraged behavioral insights, usability testing, and experimentation to validate assumptions, uncover friction points, and drive data-informed UX improvements.
Lead UX Designer
Sep. 2022 – Mar. 2025
GoDaddy
- Led UX design for initiatives within GoDaddy’s Digital Marketing platform, partnering closely with product and engineering teams to deliver scalable, user-centered experiences.
- Developed a new strategy for the Marketing Planner tool through user research and testing, resulting in a 230× increase in feature adoption.
- Collaborated with Google and Yelp to integrate a multi-platform advertising experience that enabled small businesses to create and launch ads directly from GoDaddy.
- Improved SEO Wizard completion rates by 10% through experimentation, A/B testing, and iterative releases.
- Championed adoption of FullStory, establishing recurring “Watch Parties” that helped teams identify friction points, prioritize UX investments, and drive meaningful product improvements.
Senior UX Designer
Feb. 2021 – Sep. 2022
GoDaddy
- Led recurring cross-functional working sessions to identify opportunities and prioritize UX improvements across GoDaddy’s Digital Marketing platform.
- Improved Facebook Ads flow conversion rates from 9% to 25% through experimentation, user insights, and iterative design improvements.
- Expanded front-end development knowledge and contributed implementation guidance to support high-quality, pixel-accurate experiences.
UX Designer II
Dec. 2018 – Feb. 2021
GoDaddy
- Leveraged analytics and user insights to support design decisions and advocate for customer-centered improvements.
- Initiated efforts to establish reusable UI patterns and design libraries across Marketing experiences, helping improve consistency and team efficiency.
- Mentored design interns and supported their professional growth.
leadership & community
Women in Design Co-Lead
July 2022 – Jan 2024
GoDaddy
- Lead bi-weekly meetings for the Women in Design employee resource group
- Created and led the “Pocket Tips” initiative, designing mini-guides on workplace inclusivity and navigating common interpersonal situations that were widely shared across teams to foster a more inclusive employee experience.
skills
UX Strategy & Leadership
- Storytelling & Presentation
- Cross-functional Leadership
- Design Facilitation
- Mentorship
- Design Systems
Design
- AI / Agentic Experience Design
- Interaction Design
- Information Architecture
- Prototyping (Figma)
- Accessibility
Research
- Usability Testing (Moderated & Unmoderated)
- Behavioral Analytics
- Experimentation & A/B Testing
- Data-Informed Decision Making
Front-End Knowledge
- GitHub
- HTML/CSS
- React