Lack of reinvestment
We have a tendency to limit a product to its most basic capabilities (MVP). This limits a product’s ability to meet users’ needs and make an impact in the market.
GoDaddy Digital Ads Experiments
Project Summary
Proactively identified areas of improvement within GoDaddy's existing Digital Ads product and designed A/B tests to experiment into a better user experience.
Coordinated and led weekly working sessions with product and engineering teammates to share A/B test ideas and work to prioritize UX reinvestments.
Effectively communicated test results to help grow team knowledge of product performance and user behavior.
Tools
UX Design
Product Management
Teamwork!
Observations
Lack of team knowledge
Limited re-investment into our product led to a knowledge gap between the product’s performance and the team that built it.
Team frustration
Lack of knowledge of how our product was performing made it difficult for the team to understand the impact of their work.
Solution
Prioritize tests
Obtain team buy-in to implement a new initiative prioritizing continual re-investment into GoDaddy’s Digital Ads product via light-weight experimentation.
Learn together
Conduct a weekly team meeting to review results, collect new ideas and expand collective knowledge of the product’s performance.
Impact
The initiative increased shared understanding, created momentum for UX improvements, and made it easier for the team to measure the effect of their work.