GoDaddy AI Sizzle Reel
What I did
I led the creation of an internal AI sizzle reel that brought GoDaddy's AI vision to life and demonstrated how AI could support users throughout their journey.
- Partnered with Product and Design leaders to shape a clear narrative and align on strategic direction
- Translated emerging AI initiatives into a cohesive, end-to-end customer journey
- Scripted, storyboarded, and designed the final animated video from concept to delivery
- Created a reusable artifact that served as a North Star for future AI-driven work
Why it matters
This project transformed abstract AI ambitions into a concrete product vision.
As teams began exploring AI independently, we risked moving quickly without moving together. The sizzle reel provided a shared narrative that aligned teams around an end-to-end customer journey and clarified where and how AI could meaningfully support customers.
Tools I used
Miro
Figma
Adobe Premiere
Role
Sr. UX Designer, GoDaddy
The sizzle reel became a widely referenced artifact across GoDaddy — and the most viewed video on the company's Loom account for two years
guiding future product decisions and reinforcing a cohesive AI vision.
Defining the Journey
Worked with product and design leaders to define a future-state customer journey, clarifying where AI could reduce friction, unlock value, and feel seamlessly embedded.
Crafting the Narrative
Shaped the story into a three-act narrative that translated high-level journey maps into a cohesive, compelling story. Each chapter highlighted a core investment area — business identity, website creation, and marketing — showing how AI could meet entrepreneurs where they are, grow with them, and feel less like a feature set and more like a supportive partner in their journey.
Visualizing the Story
Translated the narrative into detailed visual storyboards that grounded the vision in real GoDaddy interfaces. Using low-fidelity UI concepts, I explored how AI-powered moments would appear throughout the customer journey, allowing stakeholders to react early, refine direction, and ensure the story felt both inspiring and achievable.
Bringing the Story to Life
Designed purposeful motion and transitions that added depth, clarity, and emotional pacing to the story. Animation went beyond decoration, it demonstrated how AI-powered features flexed and responded in real time, helping stakeholders envision dynamic, intelligent experiences.
Finalizing the Experience
Created high-fidelity interface concepts that made the AI vision feel tangible within real GoDaddy products. Focused on clarity, hierarchy, and visual cohesion to ensure each moment felt intuitive and achievable. Beyond polish, these designs strengthened the narrative arc, connecting product capabilities to real customer needs and reinforcing a cohesive story from beginning to end.
“The sizzle reel stands out as one of the most impressive deliverables the UX team has produced in several years. It effectively communicated to both internal and external GoDaddy stakeholders how AI could be utilized to enhance customer experiences and drive business growth.”
- Akshay Shriniwar, Sr. Design Manager
Communicating the Vision
The final sizzle reel translated strategy into story, providing a clear expression of GoDaddy's AI vision. By grounding emerging capabilities in real product experiences, the video made the vision feel both ambitious and achievable. Used across teams and leadership discussions, it became a shared reference point for how AI could meaningfully support our customers, not just via features, but as integrated experiences.