GoDaddy AI Sizzle Reel

Project Summary

As a leader in web hosting and domain registration, GoDaddy has recognized the growing need for AI-powered tools to help entrepreneurs and small businesses succeed online. As part of a new strategic initiative, the company embarked on integrating AI capabilities into its platform to empower customers to grow their business idea from a domain purchase to a fully-formed business.

My task was to create a 1-2 minute highlight reel to be shared internally that would demonstrate how and where AI tooling could be leveraged throughout GoDaddy products. The end-deliverable would provide a compelling storyline that would help inspire future product work and demonstrate how, as a company, we could provide a visionary experience for customers.

Tools

Figma

Adobe Premiere

Please Note: The audio of the above video is not associated with GoDaddy™.
The final audio was changed once a decision was made to release it to customers.

Wireframes

Partnered with key stakeholders to create wireframes that mapped out the user’s journey and visualize where AI-assisted features could integrate into the existing GoDaddy platform.

Scripting

Utilized high-level wireframes to develop a comprehensive script for the sizzle reel. The script was divided into three key acts which highlighted the core investment areas for AI tooling—business identity, automated website creation and strategic marketing suggestions.

Storyboarding

Created detailed storyboards to help visualize key elements of the sizzle reel and its overarching user flow. Utilized lo-fi interface designs to demonstrate the various scenarios in which GoDaddy's AI-powered tools could help the user overcome common challenges and shorten their time to value, ultimately allowing them to achieve their online goals more efficiently.

Animation

Hand-crafted captivating animations that brought depth to the storyline and utilized movement to demonstrate the flexibility of AI-powered features and create seamless transitions between chapters.

Hi-Fidelity Mockups

Crafted pixel-perfect representation of each AI-powered feature via high-fidelity mockups. Relied on contrast and animation to transition between core themes and ideas. Focused on visual polish, intuitive layout, and engaging interfaces to bring the concept to life and provide a vision for the future of the GoDaddy.