“It makes the impact of Airo clear. I like the notes of humanity and humor throughout.”
- Aman Bhutani
CEO of GoDaddy
GoDaddy AI Sizzle Reel
What I did
My task was to create a 1–2 minute highlight reel that explored the potential use of AI across GoDaddy’s products. Designed for internal teams, the video demonstrated how and where AI tooling could be leveraged throughout the customer journey—from purchasing a domain to launching and growing a business.
The finished piece offered a compelling narrative to inspire future product work, align teams around a shared vision, and show what’s possible when we put powerful tools in the hands of everyday entrepreneurs.
Tools I used
Figma
Adobe Premiere
The audio of the above video is not associated with GoDaddy™.
Wireframes
Partnered with key stakeholders to create wireframes that mapped out a new GoDaddy user’s experience and helped visualize where AI-assisted features could help users grow their business faster.
Scripting
Utilized high-level wireframes to develop a comprehensive script for the sizzle reel. The script was divided into three key acts which highlighted the core investment areas for AI tooling—business identity, automated website creation and strategic marketing suggestions.
Storyboarding
Created detailed storyboards to help visualize key elements of the sizzle reel and its overarching user flow. Utilized lo-fi interface designs to demonstrate the various scenarios in which GoDaddy's AI-powered tools could help the user overcome common challenges and shorten their time to value, ultimately allowing them to achieve their online goals more efficiently.
Animation
Hand-crafted captivating animations that brought depth to the storyline and utilized movement to demonstrate the flexibility of AI-powered features and create seamless transitions between chapters.
Hi-Fidelity Mockups
Crafted pixel-perfect representation of each AI-powered feature via high-fidelity mockups. Relied on contrast and animation to transition between core themes and ideas. Focused on visual polish, intuitive layout, and engaging interfaces to bring the concept to life and provide a vision for the future of the GoDaddy.
Impact
The AI sizzle reel quickly became one of the most viewed videos on GoDaddy’s internal Loom account. It continues to be referenced by senior leaders — including the CEO — as a clear, compelling example of vision work and how AI can enhance existing GoDaddy products. Even up to two years later, it remains a go-to resource for teams shaping AI-powered experiences.
“The ‘Sizzle Reel’ stands out as one of the most impressive deliverables the UX team has produced in several years. It effectively communicated to both internal and external GoDaddy stakeholders how AI could be utilized to enhance customer experiences and drive business growth.”
- Akshay Shriniwar
Sr. Design Manager
Background
The audio of the above video is not associated with GoDaddy™.