AI Marketing CoPilot
What I did
Led end-to-end UX strategy, design, and validation of an agentic marketing vision for GoDaddy’s +Marketing ecosystem to explore how AI could proactively support customers across Websites + Marketing and Airo Plus.
- Defined the end-to-end journey of a first-time marketing customer, creating a shared vision that aligned stakeholders across multiple product teams
- Designed and iterated on wireframes and high-fidelity prototypes, using Loom walkthroughs and presentations to build alignment and gather feedback throughout the project
- Conducted three rounds of moderated user testing, using participant feedback to refine the experience and validate key assumptions about AI-assisted marketing
- Led a team of two designers, fostering collaboration and providing ongoing feedback to ensure a cohesive and well-validated experience vision
- Synthesized research findings into a final strategic vision and presented recommendations in a cross-functional UX:PM Collaboration Forum
Why it mattered
As GoDaddy expanded its investment in AI-powered marketing tools, there was an opportunity to explore whether customers wanted a more proactive, agent-driven experience that connected Websites + Marketing and Airo Plus.
This project helped validate that vision through iterative prototyping and user research, generating insights into customer expectations, trust, willingness to pay, and the role AI should play in day-to-day marketing workflows.
Tools I used
Figma
UserTesting
Loom
Role
Sr. Lead UX Designer, GoDaddy
